This morning the ad of a restauarnt/coffee shop caught my eye as the local weather was being presented while watching The Today Show. As the cold months seem to be setting in for Georgia, Community Grounds of Atlanta has found a unique way of their own to try and “brew up” business. They call it Temperature Pricing and every morning this week they are selling cups of coffee for the lowest temp of the morning. They announce it each day on their Facebook page. It certainly caught my attention. I’ve never seen a coffee shop do anything of the sort and I found it to be quite unique. Almost like a game and who doesn’t love a good game!? Yesterday’s status said the temp was 23 but since it felt like 9 degrees out a small cup of coffee was $0.09, large for $0.23. Nifty!
I can only imagine how many coffee shops there are in Atlanta. A quick search on Google rendered 1,880,000 hits. Yowza. How many of those hits would you think are for Starbucks? Search of that…1,690,000. Numbers like that can be daunting for any business when put into perspective. I’m impressed by Community Grounds catchy efforts to be creative. Naturally it has me wanting to go there next time I’m in the area and in turn I guess that means they accomplished their goal in this advertising technique.
I’ve had really good cups of coffee. And then I’ve had some that were not so good. The bad ones are just as easy to remember as the good ones but not for the same reasons. I’m certainly not going to be running back to…well, I’ll keep that to myself….for my morning kickstart but I frequent Spillin’ the Beans here on Lake Oconee several times a week. They have a good product. Real Estate Agents are no different than cups of coffee. There are Offices and Agents everywhere you look. Some you come across are refreshing, give you energy, and satisfy your needs. Some are bland, stale, and even though they might look good they leave you unfulfilled.
Which Agent are you going to choose to be? Like Community Grounds, what are you going to do to set yourself apart? And if you are looking to buy or sell, what kind of representation are you looking for? With Masters week approaching in the coming months here on Lake Oconee, I’m picking my brain for another creative way to reach as many people as possible while they are in town. Last year’s efforts of spray painting haybales on the main highway between the lake and I-20 brought me listings, several potential buyers, and it made conversation with people easy when I went out to meet and greet. It stirred the exact curiousity I had hoped it would and in that week and weeks after I had more traffic on my website than I’d ever had before. It was unbelievable exposure for the listings I currently held and those Sellers were beyond appreciative of the effort.
If you were looking to buy or sell, wouldn’t you want someone that you know is going to give 100% to help you reach your goals? I would love to have the opportunity to tell you why Marge at Large and Coldwell Banker Lake Oconee are the perfect partner for you. Give me a call, (706)817-1372 or check out my website for more information www.margeatlarge.com.